Highly Contested Amazon PPC Strategies [Updated]

In this article we discuss highly controversial strategies which are taught and practiced by experts and tool makers.

We thought it would be fun to outline the entire process for you all in a manner that is as neutral as possible, so that you are able to choose what makes the greatest sense to you.

1. Add Negative Keywords to Block off Well-Performing Keywords

When a term that you search for is converting effectively in a specific campaign, you can harvest the term and then move into an identical match campaign and then block it from its source.

Some of the names used to describe this technique from various creators comprise “Search Term Isolation” and “Keyword Graduation”.

If you discover the most effective keywords, you need to precisely match them in the new campaign and at the same time, block them from your campaign from which they originated to regulate the bids accordingly and only pay what the term is worth.

The primary focus here appears to be on the keyword’s profitability more than sales generated through ads.

Negative keywords, in particular those that are relevant to your business, can teach Amazon to not provide you with relevant traffic from other similar pages.

2. Bid on Your Branded Terms

Offer your terms and conditions branded to you to ensure that when someone type your name into Google your advertisements will show in the organic listings and will take up the most space.

Amazon has become more of a pay-to-play site. The top three positions in the search results are paid for (headline followed by 2 to 4 additional ads that are above that fold).

“Play defensive” here and do not allow your competitors to steal these spots and minds-share by distracting you with attractive images. 

3. Separate Your Campaigns Based on Match Types

Build a campaign structure based on keyword match types amazon. You can better control budgets and bids and also an easy way to review and analyze information.

Structure 1: Create campaigns that can segregate keywords based on the volume of searches. Avoid mixing keywords that are high in volume with those with lower volume ones, as the higher volume keywords will quickly drain your budget, thereby denying the remainder.

Structure 2.Create campaigns so that you can categorize keywords based on the phases like “Discovery”, “Research”, “Winners”. Continue to move keywords around the campaigns.

Structure 3.Create campaigns that are based on keyword groups like “branded keywords”, “competitor keywords”, “keyword themes” etc.

4. Cut Ad Spend if you are Likely to Run Out of Stock

If you’re likely to be out of stock as a result of disruptions in the supply chain (say because of Coronavirus) then you should slow down the sales of your business by increasing the price or cutting off traffic with a reduced advertising budget to limit the amount of visitors. Make sales drop artificially in order to keep stock.

Amazon will penalize the seller for running out of stock and you’ll lose your sales rank. Therefore, it is better to ensure that you never have stock left, ensure that you keep Amazon satisfied and keep the sales rank.

5. Bid Differently on Different Match Types of the Same Keywords

Broad matches will have the lowest bids followed by a slightly more expensive bid for a phrase match, and the exact match bid is the most expensive of all.

Because the broad-match keywords spread a large web, they can draw a wide range of searchers, with others that might only be in a distant relationship with your service.

On the other hand precise match keywords are more precise indications of intent, and therefore paying more for them is appropriate.

The different bids on keywords is sensible, however it shouldn’t be solely dependent on match type. In addition, you must consider tail length as well as general buyer intentions.

Conclusion

There you go. Five highly debated Amazon PPC strategies that are in the market.

If there’s something you like to learn from this article It is that you must conduct your own research on the things that work and don’t for you.

This means you should be wary of programs which incorporate their own tactics into the way that their tools function, meaning that you will have no influence over how your advertising dollars are spent. You are basically stuck in their ways.

Read More : Where and How Should You Advertise on Amazon