4 Local SEO Techniques to Promote Your Business Online
How to Promote Your Home Business Online – Local SEO Techniques
For any small business owner, starting an online business is a daunting task. Businesses can benefit from improving search engine optimization (SEO), which makes small investments go a long way, and ensures that local buyers have access to their websites. As a result, local SEO is a viable option to promote your business online. Here are a few cheap advertising strategies to help drive traffic and ads to your website.
Data collection for business communication
Social media is a great way to spread the word about your upcoming website launch if you run your business online. You can promote your business to your friends and network by joining Google+, LinkedIn, Facebook, and Foursquare. Don’t forget to claim your URL. You can do this at facebook.com/mylocalbusiness.
- Facebook for business
- Twitter for business
- LinkedIn for business
- Foursquare for business
In addition to being inexpensive, you will also find reliable links from these profiles. You will appear on Google more often if you have secure links pointing to your website.
Tip: Don’t buy friends from a third party, and get your family and friends to “like” or “follow” your business. You want to be organic.
Organize an online advertising campaign
Google AdWords is the only app on this list that has a price. You can use Google AdWords to select keywords, create online advertising campaigns, and attract visitors to your website based on what your customers want. Google charges you each time your ad is clicked (you set the maximum amount before your campaign begins). You do not need to pay if no one clicks your ad.
You don’t have to spend a lot of money to launch a Google AdWords campaign. If you start with $15 per week, you can decide if your savings have increased. When you use Google AdWords, you can get farther and farther away from the city or state where your ads are being displayed.
Tip: Don’t forget to include your home data, phone number, and Google+ page when creating a campaign.
Join the Local Directory and Local List
List your business in local directories and build more secure links to your website. The majority of directories are free, and by increasing your business, you will see a rise in website traffic. Mashable estimates that the improved Yelp value could increase restaurant reserves by 19 percent.
- yelp.com
- bingforbusiness.com
- yahoo.com
- qykpe.co.uk
- hotfrog.co.uk
- yell.com
- scoot.co.uk
- smilelocal.com
In the two days following the addition of a small business to my home directory, web traffic from my mobile increased from 0 percent to 18 percent of total traffic, and 30 percent of total traffic came from mobile devices.
Business claims are listed at number seven on this list, but BrightLocal conducted a survey in 2011 that identified five major local search engines.
You can find out where your candidate is getting affiliate links by visiting opensiteexplorer.org and clicking on the “linking domains” tab.
Be a part of your community
Even if you can include links to your site, Google continues to focus on your business connection to a specific location (be very careful not to spam the community, though).
Incorporate your business into local conferences if your site offers them. Your business will continue to be relevant to Google as long as you maintain a page and contribute to forums.
Tip: Avoid posting links to your website on forums or sites with links to your website because you will be banned.
