Salesforce is now considered as the Everest of the CRM industry, on the other hand, SugarCRM has been an emerging technology in the customer experience for the past five years. In this faceoff, we are going to compare some most important aspects of both applications. In the end, you will get to know which one is the better software. This will help you understand the functionalities and capabilities of SugarCRM and Salesforce. Also, you will be able to choose the perfect CRM solution for your business. Without any further ado, let’s begin the SugarCRM vs Salesforce.
What is SugarCRM?
SugarCRM was introduced back in 2004 as open-source software, it was known as SugarCE (Community Edition). However, in 2014, SugarCRM announced that they are not going to release further versions of open-source CRM. Fast forward to the present, SugarCRM currently offers five CRM solutions i.e. Sugar Market, Sugar Sell, Sugar Serve, Sugar Professional, and Sugar Enterprise. Each plan is tailored to provide specific sets of requirements. For example, Sugar Enterprise is their On-premises CRM solution for large establishments while Sugar Professional is their “CRM for Small Business”.
What is Salesforce?
Right now, Salesforce is the market leader in the CRM industry and by a huge margin. Its CRM platform centralizes the marketing, sales, commerce, service, and IT teams of an organization. If talking about industry-wise CRM solutions, Salesforce has a quite impressive portfolio including CRM for Financial service, Healthcare & Life Sciences, the Public Sector, communications, media, retail, non-profits, and a lot of others.
SugarCRM vs. Salesforce: Features Comparison
First let’s have a look at the key features of SugarCRM and Salesforce one by one.
SugarCRM Features
- The SugarCRM is capable of providing a holistic 360-degree view of the customers. It can empower your marketing decision by providing crucial metrics like customer history, hierarchy, purchase history, coverage, and demographics. There is a smart function that can notify you in advance if you need to interact with any customers.
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There is an integrated filtering feature that allows the users to segment customers based on their tags, products, demographics, etc. In addition to this, it also has in-built telephony and emailing capabilities that allows the users to call and email customers respectively. For this, you don’t even need to change the tab, everything will get from within.
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There is also a SugarCRM extension called Hint, which can prove to be handy for sales and marketing personnel. With help of this plugin, you will get to know more about the customers. It automatically fills the fields by extracting relevant information from various sources like web, social media platforms, and their own database.
Salesforce Features
- As we already have mentioned, Salesforce is at the top of the chart and it is quite justified too. There are some features of Salesforce that are utterly exceptional. For example, they have managed to integrate sales, marketing, and customer service departments in a very sophisticated way.
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In order to improve the accessibility, Salesforce has also launched a cloud-based application for mobile. Through this mobile application, users will be able to create, update, and delete records. The coworkers and colleagues can comment on the activity history and even chat with them. This is a great addition and certainly an advantage especially in the current remote work era.
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How can we forget about the renowned Einstein AI of Salesforce. Unlike Hint of SugarCRM, Einstein AI processes the data by analyzing the purchasing history, market trends, and other aspects. This not only helps in understanding the customers but also different teams within organizations.
The battle between two CRM mammoths i.e. SugarCRM vs Salesforce ended here, but we did not get a clear cut winner here. Obviously Salesforce is a bigger platform with a user base of millions around the world, but SugarCRM is also gaining recognition especially when you look at features, pricing, and support.