What Is On-Page SEO?
We can do search engine optimization (SEO) to rank our web pages in search engines. In On-Page the most important factor is Keyword selection because our pages are ranked on specific keywords. For example, if we want to show our web page in the search for “SEO Agency California” so this word is our keyword. So we should select our keywords after deep research. Title tags, Meta description, headings, and content are also some important factors in On-Page SEO.
So you have to know some latest On-Page SEO techniques that will help you in optimizing your website and your webpages in search engines.
1. Unique and Clear Content
Content is the key factor in optimizing any page on any search engine because it is the only way to attract people.
Your content should be unique, clear, and original. It might take time and effort but once you do it you will get search engines’ love.
Same and plagiarized content is very harmful to websites. It gives a negative impact on your audience and you can’t make your value. Sometimes the owner of content claims copyright then all plagiarized content comes on the blacklist.
How to Optimize Your Content
Each Pages Words: Those days are gone when you have to rank your keyword with 5 hundred to 7 hundred words article. Now the competition is increasing so you must have to need 2000 word article that covers all the topics the article is about.
Add LSI Keywords: LSI stands for Latin semantic Keywords. It is the side keyword that is indirectly related to your main keyword. You have to use the LSI keyword because it helps the users and search engines to perceive what your page is all about.
2. Select High Search Volume Keywords
Keyword selection is the most important step in On-Page SEO so you have to be very smart and clever before selecting that and have a piece of deep knowledge about your business services.
Choose those keywords that have high volume searches and low competition. Think about how people search on the internet when they require you.
How to Optimize your Keyword
Make use of H1, H2, AND H3 Tags: Try to use your main targeted keywords once in any one of them and overall 3 times as per good SEO. But remember don’t overdo it, it will come in keyword stuffing.
Don’t Sprinkle: Don’t break out the content flow just because of using a keyword. It will have a negative impact. Use your keyword like this and your topic will continue without any hesitation.
Using Keyword: Use your targeted keyword in the first 100 words. It will help in early cached and indicate better to Google what your content is all about.
3. Image Optimization with Alt Tags
Yes, indeed, your images are also optimized for web pages. Images are the most useful factor in On-Page SEO. Once you have optimized your image you can get a lot of website traffic and it also improves your site health.
As a result of optimizing the images in the majority of my blog and article posts, I have also been receiving a lot of traffic from image searches.
How to Optimize Blog Images
Rename the Image: Rename the image file that is related to your content topic and is easy to read for a human. For example abc.jpg to seo-techniques.jpg. It will help to show up your image when someone searches for SEO techniques.
Alt-Text: Alt text defines clearly to search engines what your image is about. It is a type of text that will appear at the image place when an image is not loading because of a bad connection.
Use of Caption: When the use of caption is possible so must be used because captions are read 300% more as compared to body text so why lose this plus point.
4. SEO Friendly Permalink Structure
When your structure of permalink is simple and short the chances of your blog optimizing becomes increase.
When you post your blog or any website content through Word Press, so default permalink is the whole title so don’t use that permalink because it is too long. That permalink will be useful only in one condition when your main title is short.
How to Optimize Permalinks
- Make sure your permalinks are short, simple, and to the point.
- Use your targeted keywords in the first words of URLs because Google gives priority to these types of permalinks.
5. Doing Internal Linking for Optimization
Internal linking is very important for every website’s blog or article. It gives a better structure and also helps to cache other blogs. These links encourage the readers to click on these links to read other articles or blogs as well.
It will help you to maintain a bounce rate overall, which is very good from an SEO point of view. The best example of internal linking sites is Wikipedia.
6. Improve Site Speed
Site speed is one of the most important factors in On-Page SEO which is directly affecting your ranking. When your site loading time is slow, the chances of a bounce rate increase because the user always wants a fast loading site.
You can lose a lot of your sales and visitors just because of a loading delay of milliseconds. So don’t miss this core On-Page SEO technique.
We found that through Kissmetrics research a user expects a normal loading time of any website to be 2 to 3 seconds when it takes more time, the user will abandon the site.
In the End:
These are some important and latest On-Page SEO techniques. You can easily rank your website on search engines by using these SEO Best Practices. On-page SEO is not only for search engines. It also improves your user experience and makes your website incredibly attractive and good-looking. You have to get a lot of website traffic by using these tactics.