If you’re looking to improve your website’s search engine rankings, then you need to start by doing keyword mapping. This process will help you identify the right keywords and phrases to target with your SEO efforts. In this article, we will walk you through the step-by-step process of doing keyword mapping. By following these instructions, you will be able to find the best keywords for your website and improve your chances of ranking higher in search engine results pages like what SEO service Malaysia did!
Step 1: Building a list of your target keywords
Before you can even begin to think about conducting keyword mapping, you need to have a solid list of target keywords. This may seem like a daunting task, but there are a few different ways to go about it. First, take a look at your website’s existing content and make a list of all the relevant keywords and phrases that are already being used. Next, consider your customer base and what sorts of keywords they might use when searching for your products or services. Finally, use keyword research tools like Google AdWords Keyword Planner to generate a list of potential keywords to target. Once you have your list of target keywords, you can begin the process of conducting keyword mapping.
Step 2: Group keywords by topic
Once you have gathered a list of potential keywords, the next step is to group them by topic. This will help you to focus your content and ensure that you are covering all of the important points. For example, if you are writing about gardening, you might group keywords such as “flowers,” “soil,” “planting,” and “weeding.” By grouping keywords into topics, you can make sure that your content is comprehensive and targeted. Additionally, this step will also help you to identify any gaps in your knowledge so that you can do further research. Once you have grouped your keywords by topic, you can begin mapping them to specific content areas on your website.
Step 3: Double-check the search intent on SERPs
After you have performed your keyword research and group keywords by topic, it is important to double-check the search intent on SERPs. The search intent, also known as the user intent, refers to the reason why someone is conducting a search. There are four main types of search intent: navigational, informational, transactional, and commercial investigation.
Navigational searches are conducted when the user is looking for a specific website or web page, such as “Facebook” or “BBC News.” Informational searches are conducted when the user is looking for information on a particular topic, such as “how to bake a cake.” Transactional searches are conducted when the user is looking to make a purchase or complete a task, such as “buy shoes online.” Commercial investigation searches are conducted when the user is considering making a purchase but has not yet decided on a specific product or service, such as “best washing machines.” By double-checking the search intent on SERPs, you can ensure that your content strategy aligns with the needs and expectations of your target audience.
Step 4: Sort keyword groups by difficulty
After that, the next step is to sort those keyword groups by difficulty. This will help you to focus your efforts on the most important keywords first. There are a few different ways to sort keyword groups by difficulty. One option is to use a keyword difficulty tool. These tools analyze a variety of factors, including search volume and competition, to give you a difficulty score for each keyword. Another option is to sort keywords by search intent. Keywords with a high commercial intent, for example, are typically much more difficult to rank for than informational keywords. By sorting keyword groups by difficulty, you can ensure that you are focusing your SEO efforts on the right keywords.
Step 5: Import your keywords into a tool
After you have sorted your keyword groups by difficulty, the next step is to import your keywords into a tool. This will help you to track your progress and ensure that you are making the most of your SEO efforts. There are a variety of different tools available, including paid and free options. Some popular paid options include Moz Pro and SEMrush. These tools offer a variety of features, including keyword research, rank tracking, and competitor analysis. If you are on a tight budget, there are also several free options available, such as Google Sheets and KWFinder.
Step 6: Map keywords to pages
Once you have imported your keywords into a tool, the next step is to map them to specific pages on your website. This will help you to ensure that your content is targeting and relevant to keyword. To do this, simply match each keyword group with a page on your website that covers that topic. For example, if you have a group of keywords related to “gardening,” you would want to map those keywords to a page on your website that covers gardening tips. By mapping keywords to specific pages, you can make sure that your content is targeted and relevant.
Step 7: Optimize your pages for the mapped keywords
Optimizing your pages for the mapped keywords is the seventh and final step of conducting keyword mapping. This step involves making sure that your pages are designed in a way that will allow them to rank highly for the keywords you have selected. There are a number of factors that go into optimizing your pages, but some of the most important include selecting the right keywords, using those keywords throughout your page, and ensuring that your pages load quickly. By taking the time to optimize your pages, you can ensure that your site will be able to attract the attention of potential customers and convert them into paying customers.
Final Thought
Keyword mapping is an important part of any SEO strategy. By taking the time to map out your keywords, you can ensure that your content is targeted and relevant. Additionally, by optimizing your pages for the mapped keywords, you can improve your chances of ranking highly in search engine results pages. By following the steps outlined in this article, you can be sure that you are making the most of your keyword mapping efforts.
This article is posted on Giga Article.