If you’re looking for digital marketing ideas, you may have found yourself in a bind. There’s so much to learn, so we’ve grouped our tips into four categories: Email marketing, Content marketing, Paid search, and Remarketing. But before we get into each of these types, let’s quickly review the most common types of digital marketing. We’ll also cover how to use each of these different strategies.
Content Marketing
Content marketing aims to establish relationships with customers through the use of information and storytelling. Content can be in the form of blog posts, eBooks, digital video, podcasts, and more. The main goal of content marketing is to provide value to your audience, and to build trust through time. Studies have shown that companies that use content marketing generate 67% more leads than those that do not. Interestingly, 72% of B2B marketers say that their campaigns increase the number of leads and engagement.
When creating a content marketing strategy, it’s crucial to determine which goals are most important to your business. You should start by establishing your company’s main goal, then revising it if necessary. Your main objective may be to increase revenue or boost sales for a specific quarter, but you may also need to increase traffic to your website to launch a new product. Whatever the case, content marketing is essential for achieving these goals.
Email Marketing
The benefits of email marketing are plentiful. For one, email subscribers love getting emails with sales and special offers. Second, email subscribers are often more likely to buy a product when they feel informed and appreciated. As such, email marketing is a proven way to increase sales. Listed below are some of the most important advantages of email marketing. Let’s explore some of them. This guide will help you make the most of your email marketing strategy.
Personalized Email Experience: Personalized email experiences are most persuasive. Your subscriber will read your email with more intent when you send them an email that’s tailored to them. Welcome emails will confirm that they’ve subscribed and show them what to expect from you. Promotional emails will push specific products or sales, while re-engagement emails will try to entice inactive subscribers to engage with your brand again.
Paid Search
One of the most common mistakes when using paid search is not setting specific end goals. For example, if you wanted to increase your ranking from position 10 to position 2 and get 4000 additional organic clicks, you would have to spend $2000 on an SEO campaign. But, what if you want to get better value for your money? Using paid search is a smart move if you want your business to grow exponentially. However, you must plan your campaign carefully to make the most of your marketing dollars.
In the digital world, paid search is a powerful way to increase traffic to your website. With 3.5 billion searches performed on Google every day, it is important to get your website as close to the top of the search engine results as possible. Moreover, paid search can help you create brand awareness and reach a larger audience. You can also increase the chances of converting visitors into customers if your ads are at the top of the results page.
Remarketing
While general digital marketing is the general style used to reach out to potential buyers, remarketing is a more targeted approach that interacts with a narrower audience. The main benefit of remarketing is the increased opportunity for repeat sales from a niche audience. A website visitor may take a few actions on the site before installing a remarketing tag. By doing so, the website can be reminded of the previous visitor’s interest, which can prompt the visitor to make a purchase.
Remarketing is a type of advertising that uses a cookie-based technology called RLSA. It is typically used in conjunction with Google AdWords, Bing Ads, Facebook, Instagram, and other advertising platforms. Using remarketing pixels or tags, websites can target past visitors based on their browsing habits, interests, and even searches. These ads are often personalized to match the individual’s interests and other relevant information.
Offbeat Content
Offbeat Media Group, a boutique Vancouver agency specializing in personalized digital marketing strategies, is one example of this. They develop social media content, organic and paid website content, and content for video channels. The company boasts a client list that includes TikTok, McDonald’s, Netflix, Warner Music Group, and more. Regardless of the type of brand you are looking to target, Offbeat can create content to make it stand out from the crowd.
To create a truly offbeat ad, a creative team needs to brainstorm ideas that resonate with target audiences. The Purple series, for instance, is wildly popular among millennials and others with a sense of humor. Depending on your target audience, you can conduct focus groups to gauge how well your ads resonate with them. If you’re unsure of whether your audience will appreciate your offbeat content, consider conducting a focus group to gauge how well your ads perform.
