As we all know, the eCommerce business is growing more & more with every passing day. This growth has attracted many sellers to sell their products online. There are many factors that affect the success of the online business but one of the major factors in SEO. It has been seen that businesses that have used SEO properly have succeeded well in the industry. Thus, hiring eCommerce SEO services from experts is crucial for the success of the eCommerce business.
The eCommerce SEO is just a technique to attract more traffic to your eCommerce website or store. It uses various optimization techniques for this purpose. In an eCommerce business, traffic is very important and thus eCommerce on-page SEO also becomes important.
No one should ignore SEO in the current digital age, as it helps to improve your website rankings in the search results and improve your visibility and sales. The eCommerce SEO is the same as basic SEO, but one needs to create a specific and focused approach.
According to a study, more than half of the traffic comes from search engines only and thus the companies must focus on their SEO. You must try all the things to improve SEO and get better rankings in the search results. You can also hire eCommerce SEO services for this purpose.
In this post, we will give some useful techniques that will help you to rank quickly.
Techniques to rank quickly
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Keyword Research
The keywords play a huge role in the rankings of eCommerce businesses. You must use product-related keywords. For e.g., if you deal in shoes, then you can use keywords like ‘shoes for boys’, ‘shoes for kids’, etc.
You must also make use of long-tail keywords as they are less competitive. Start by inputting a term that best characterizes your items. Come up with a variety of keywords and make a list of all the crucial keywords that will help your eCommerce SEO strategy succeed.
You can also use various tools for keyword research. You will find many tools online for keyword research, and most of them would be free. Apart from this, you can also find the keywords by doing research on your competitor’s site. So, you can use all these ways to research keywords and use them on your website.
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Optimize the architecture of your eCommerce store
The architecture of your eCommerce website makes a big difference whether your business is small or big. If the eCommerce website is based on a Content Management System (CMS) then one does not need to worry, as website architecture is already settled.
The structure of your eCommerce website must flow from top to bottom. An ideal flow is – Home page – Category – Subcategory – product. There is an unsaid rule named – 3 click rule. It means a visitor must reach the home page within 3 clicks at wherever page he/she is. And, if the customer needs more than 3 clicks to navigate to the home page then you must do improvements to that page.
These things will improve the user experience that plays a huge role in SEO and rankings. Thus, one must give importance to the architecture of the eCommerce store. You can hire an eCommerce SEO agency for building the perfect architecture of your website.
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Improve the page speed of your website
When a customer opens your webpage then it should load quickly. If your page loads slowly then your customer will leave your site and go to your competitor’s site, thus you may even lose sales of your business.
Ideally, your page should load between 1 to 2 seconds. If it takes more than this then your visitors will also leave your site and also it will affect your search rankings. So, you have to maintain high-speed of your website.
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Link building
Link building is a part of off-page SEO techniques. You can start link building with Q&A websites, forum postings, Guest posts, etc.
One major way of link building is to collaborate with your competitor. You can post your links on their website. You can offer the same to them or offer them some commission. By this, the traffic visiting their website will be directed to your website and thus you can clearly take advantage of their traffic.
Sponsoring your offerings on other blogs is another approach to market them. Sponsored material is accepted by a large number of high-paying sites. You may market your items to their audience and increase your eCommerce sales.
The main aim of link building is to attract the traffic of different players of the same industry. Why just compete, when you can collaborate with each other and grow together.
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Content Marketing
Today ‘Content is King’. Whether it is a small company or a big company, every business invests a lot in content. The content can also be used for SEO purposes and rank higher quickly on the Search Engine Result Page (SERP).
Try to create content related to the products that you deal with. So, if you deal in clothes, then create blogs, posts, etc. related to clothes, it may be new trends, new launches, etc. The content should provide information related to your products. Also, you can inform the customers about the new offers, discounts, etc.
Now, the most interesting thing is that you can place targeted keywords in the content, and in this way, your rankings will also improve and your customers will also get information from that content. Apart from this, you can even add CTAs to your content. You can hire content writers to create content for your eCommerce site.
Conclusion
In conclusion, we would say that today, SEO plays a very important role for all businesses, especially for eCommerce businesses. If you are in the eCommerce business, then you must take care of the SEO of your store. To do SEO in the right way, you must hire the best eCommerce SEO services, because their experts will manage the SEO and help you to rank quickly higher in the search results.
