Animation has increased over time with an aim to make videos interesting and fun. In recent times it has been used for marketing purposes. However, it covered a long way from movies to tv commercials. But we connect it to the cartoonish videos with objects and people whenever we talk about it. We fail to realize it has advanced rapidly and is creating successful marketing campaigns with the unique use of typography animation online. It is widely used in most industries where web designers try to attract the audience with engaging designs or content.
It is one of the reasons why kinetic typographies are preferred by businesses or animators nowadays when compared to traditional methods. Imagine creating alluring designs that catch the user’s eye at first glance. It is great for conveying powerful messages to other businesses and target audiences. It all started with introducing the primitive videos that converted to 2D and 3D. Though they focused on cartoons and movies for entertainment, they soon entered the advertising and promotion field, making it much easier for companies to display their products and services. Here adding an illusion of movement was all that was needed.
The New Era of Text AnimationÂ
Marketing is a core business strategy that strives to find creative ways to captivate users’ attention worldwide. Since it is not an easy job, companies tend to add new trends with time, and this time it is about animation. Though it has been part of our world for decades, how it has evolved by adopting new strategies is applaudable. At first, animators focused on animating characters and objects in a video or movie. Still, with the recent technological advancements and the growing demand, they have started animating the text.
Yes, you heard that right! You might be wondering how the text can be animated, so don’t worry. We got you covered. This kind of animation of typography is known as kinetic typography that focuses on the movement of text used in the video. The content moves slowly, shrinks, expands, or morphs. These are far more attractive than the basic ones as they catch the customer’s eye at once, keeping them hooked to the brand. In other words, it is a combination of video and text to convey business messages without losing the consumer’s interest. It is one of the most engaging ways to interact with the audience.
We have often discussed the importance of videos and how they can get embedded in the user’s mind, but we often forget about it. It is advised to opt for video making to advertise as humans tend to remember facts and figures in the first few seconds of the video, where all their senses get used. However, a blend of both text and short clips makes the advertisement or film more entertaining and memorable. Online typography animation is a cheaper solution to create innovative designs or clips without spending thousands of dollars.
Why should you use Kinetic Fonts?
Communicating with the users is always a tough job, especially when you are a startup or small business that needs to capture a significant market share by informing them about the products and services. Sounds tough, we know. Therefore, the kinetic texts help emphasize its meaning while conveying the message on an emotional level. Seeing the statics, we can easily highlight that it has a great potential to keep consumers hooked and have a great impact, often leading them to purchase the goods. Numerous animated typography with advanced techniques and ideas often leave people dazzled.
5 Types of Online Animation Typography
-
Make Web Video
The first text video maker is Make Web Video. It is a new type that is pretty much easy to use with the ability to create next-level text animations. Here the individuals do not require any development or editing skills. One just needs to add the script, images, and video to create a high-quality message within 30 minutes. Since it is much more affordable than the other animation companies, companies often opt for it.
-
Offer
An online typo maker brings the content to life with simple yet unique features. It offers the clients complete control of such projects where customers just need to choose a design, add or edit designing elements, and animate the text and logo with media to create interactive videos for branding purposes. You can export or share them as it comes with licensing and commercial right to use them in any way.
-
Moovly
Another kinetic typography online maker, Moovly, is known for creating every type of video. The tools put extra effort into developing presentations, advertisements, and infographics. All this is much easier as there are limited features and functions with the free version. However, if you want the option of prime features, you ought to buy the premium versions of this app. It offers templates and a user-friendly drag-and-drop tool that adds and organizes all the video elements. Companies or designers only have to select a background, images, and fonts and systematically arrange them whatever the company likes. This means one can position the texts and add multiple effects as they want.
-
Biteable
Are you searching for a typography maker? If so, Biteable is a stylish online maker that creates great clips to market your brand’s values, goods, and services. It facilitates individuals and businesses to choose from hundreds of new templates or allows them to make videos from scratch. It is a three-step process where the designer or individual creates an advertisement campaign. Start by adding all the scenes needed in the videos. Next, add pictures, clips, and animations. You can even import the ones in your gallery. Finally, you can personalize the text and media to brand the company. This results in some fantastic eye-catching videos.
Conclusion
Animated videos have always been in business, marketing the goods and services while branding the company’s values along the way. It entered the cartoon world in the form of movies and later impacted the marketing field. At first, the characters and objects were integrated into 3D models. But, later, the text was given an illusion of movement, giving rise to typography animation online to get the customers hooked to the marketing campaigns and purchases.
