Speak in a natural, benefit-oriented tone.(product rule)
Write product descriptions as if you were discussing the item with a live customer. In other words, use natural language.(product rule)
Some writers are tempted to be too formal or dry in their writing. It’s perfectly acceptable to have some fun with your product descriptions. Try reading your draft aloud to yourself or a friend. Consider rewriting it if it doesn’t sound like a natural conversation. Keep your tone consistent with your brand, but make it relatable and natural-sounding.
How to Write a Natural-Sounding Product Description (product rule)
Remember this when learning how to create a product description: most descriptions don’t require any technical jargon. Consider including a product details section if your audience is particularly educated. This will allow you to incorporate technical details in your primary description without having to pack them in.
You should also concentrate your discourse on the advantages. You may play the role of a motivating friend for a clothes line. To put it another way, your descriptions should emphasize what you like about the item and why it will look fantastic on the reader.
This way of thinking about word choice will assist you avoid writing descriptions that sound computer-generated. It will also assist you in avoiding too inflated wording that makes readers think of a pushy salesperson.
Make Use of Strong Words (product rule)
Using strong words in your product descriptions can help them stand out. These are strong words and phrases that cause the reader to feel something. They aid in conjuring a more appealing mental image of the object in use.
Different words can suit this bill depending on the context and usage. Here are some typical examples:
- Breathtaking
- Blissful
- Uplifting
- Grit
- Defiant
- Fearless
- Conquer
As you may expect, employing these terms is more complicated than simply selecting a couple and including them in your product description. Working boots, for example, are tough and can help you get through the day. They would not, however, be happy or stunning. On the other hand, a great cake could be blissful.
How to Use Power Words in Product Descriptions
The appropriate power words can boost the effectiveness of a product description dramatically. Nonetheless, it’s critical not to let them make your description sound forced. You should also avoid sounding overly generic. When every pair of boots on the market is described as gritty, the phrase loses its meaning. A good power word should be vivid as well as memorable.
Simple Reading Format
Even if you use the most attractive and persuasive wording possible, if no one reads your product description, it will be ineffective. One of the most crucial aspects of writing a decent description is formatting, and it’s also one of the easiest to adjust (in other words, you have no excuses not to use good formatting).
Put yourself in the reader’s shoes. They’re probably comparing a few different possibilities for a certain product. That also implies consumers want to acquire the most important details about your product without having to read too much. Choosing a scannable format might be really beneficial.
Formatting a Product Description
The best formatting is determined by how much information you need to express. Bullet points can be really beneficial. A split description, with a brief description just below the product name and a separate, longer description slightly farther down the page, can also help with readability.
Make sure your phrases are short and to the point, regardless of the structure you choose. Try to start with the most important information.
It might be beneficial to put your description to the test. Give it to those who have never seen your goods before and give them a limited amount of time to read the description (10 seconds, for example). Then have them write or sketch a description of the product. You can tell whether or not they are catching the message.
Make Use of High-Quality Photographs
The words used to describe the product were the focus of the preceding suggestions. All product descriptions, however, should include photographs, and integrating videos of the product can often make a major impact.
Return to your personas and analyze what information they would most likely seek about your product. Take a look at your goods and consider what characteristics might be appealing. A high-quality photograph of the product from the front should be included in every product description. However, you may also require rear and profile pictures. Consider some close-ups if there are delicate details.
Consider including a mechanism to zoom in on product photographs if you have a product that your customers are likely to desire a closer look at. This will assist readers in inspecting any areas of interest.
How to Photograph Your Products for Product Descriptions
All of the photographs should be high-resolution and taken by a professional photographer. Product photography can be done in a variety of ways. You can have a picture of the object by itself, with some accessories, or in context. Regardless of which method you select, make sure you include at least one shot in which the product is clearly visible (for example, you may have one photo of just the product and another of it in use).
Source: product rule , product features
