When vehicle makers employed QR codes to optimise the manufacturing process, the technology became well known. Years later, when businesses needed to track their items and monitor the market, the QR code was used in supply chain management. We’ve recently seen restaurant owners use QR codes to reduce interactions at their establishments, particularly during the Covid-19 pandemic. As a result, diners will notice a QR code on the restaurant table, which they may scan and engage with the restaurant personnel without difficulty. Today, we have QR code advertising, in which advertisers use traditional and ambient advertising strategies to print QR codes. So, why are marketers adopting QR codes in their marketing campaigns? Continue reading to discover out.(marketing campaign)
To keep track of ad campaigns(marketing campaign)
One advantage of implementing QR code advertising for your company is the opportunity to track engagements.
In an ideal world, an advertiser would like to know how many people interact with his or her advertisement. They can use that information to figure out how to reach out to more individuals or even determine whether they’re targeting the appropriate folks.
People are increasingly utilising their smartphones more than ever before, thanks to the emergence of newer and quicker technologies. The use of QR codes for marketing is one of the current trends. So, what is a QR code, and how is it being used by marketers to promote their brands?
A QR code is a scavengeable image that buyers can read with their Smartphone cameras. QR codes are made up of a series of black squares and dots that represent data about a company. To decode the information, the consumer must first scan the image to determine what is included within it.
QR codes have been used to generate coupons, provide links to a company’s website/social media platforms, and in augmented reality.
Marketers might use a QR code in direct mail or any other offline marketing, such as posters, to provide coupons. When the recipient scans the QR code, he is given a link to a website or a special code to use on his next shopping trip. Customers can also be directed to a Facebook page where they can follow you for critical updates via QR codes.
So, what additional creative strategies may advertising employ to target their target audience?
When it comes to adding QR codes into your marketing initiatives, the possibilities are virtually unlimited. Let’s have a look at some of the concepts that are based on the concept of in-hand advertising.
The use of QR codes on door hangers is becoming increasingly popular.(marketing campaign)
A door hanger is a printed advertisement used by door-to-door salespeople to target homeowners within a specific geographic area.
As a result, door-to-door salespeople will identify potential customers and post door hangers on their doors. When the homeowners get home in the evening, they are eager to see what is written on the note. As a result, the brand message is effectively transmitted at a lower cost than putting up a billboard within the residential neighbourhood.
On door hangers, the sales representative might print a QR code to boost the promotion. When a homeowner scans the QR code, they are taken to the company’s website or a customised landing page where the offers are available. After that, the salespeople can track conversions to see which residential neighbourhoods are the most promising.
Coasters with QR Codes
Restaurants and motels frequently use bar coasters. The advertiser can target the patrons in a relaxed situation by printing a QR code on the bar coaster. Consider how patrons in a bar or restaurant are more likely to be drawn to what is around them. Customers are more likely to scan the QR code while waiting to be served or while conversing. As a result, your promotional message printed on a bar coaster will reach your target audience at a time when they are most relaxed.
Coffee sleeves with QR codes
The coffee sleeves, like the bar coasters, provide an opportunity to reach the target audience while in a casual setting. Consider placing a QR code on the coffee sleeves to add value to your advertising approach. That manner, you may efficiently contact your target audience, as they are likely to scan the QR code while sipping their hot coffee.
Pizza Boxes with QR Codes
Pizza boxes provide a fantastic opportunity to reach the right audience when it comes to customised advertising. Besides, pizza enthusiasts are typically in a celebratory mood, and advertising on pizza boxes can be a terrific way for your ad to become viral, as they photograph themselves while partying or eating pizza. Since a result, placing a QR code on the pizza boxes piques their interest, as they want to know what’s inside.
On pharmacy bags, print a QR code.
Printing QR codes on pharmacy bags is an excellent technique to use them for marketing. The method is suitable for people working in the medical and health care fields. As a result, placing a QR code on the pharmacy bag allows the advertiser to reach the target population, as the code is likely to be scanned.