Fast engagement, a close connection, and a high feeling of urgency are all features of bulk SMS. It’s a marketer’s fantasy for many brands! But initially, creating an effective campaign can be challenging, particularly for email marketers used to liberal character restrictions.
You may develop campaigns that resonate by using these seven pointers:
Maintain consistency
Maintain the consistent brand identity you’ve established throughout your website and email correspondence in bulk SMS. Customers should experience the same level of brand personality in messages as they do in any other medium, ideally. A constant text voice is essential since visual brand identification cannot be relied upon.
Additionally, you have to always text from the same phone number. By confusing your clients and making it harder for them to opt out, using several numbers increases the likelihood that you’ll receive spam complaints and that carriers will block you. Texting from a number that is not included in your bulk SMS terms and conditions is also illegal.
Keep your relevance
Customers will know you understand their needs and aspirations if you deliver unique messaging. Say you have a language-learning app on your phone. Make sure your communications are pertinent to each individual. For example, if someone bought your French class and you inquire how their German lesson is doing, you’ve hurt your chances of engagement.
Give customers choices if you want to encourage them to engage with more Bulk SMS issues. For instance, if they agreed to receive promotional emails regarding French lessons, you might send them a message like:
French verbs are now covered in a brand-new lesson at LanguageLove! Text GERMAN to opt in if you’d want information about German lessons as well. For assistance, type HELP, and STOP to stop.
Be succinct
Successful SMS communications are direct and to the point. Keep It Short and Simple, or KISS. SMS messages typically have a character limit of 160. In reality, you only have roughly 140 characters since you also need to include opt-out information in every SMS (such as “respond STOP to opt out”). Make them matter!
You could theoretically send a lengthier message. However, it’s unlikely that the receiver will read it because most people scan messages rather than reading them thoroughly. If a lengthier message is really necessary for your campaign, email is generally a superior method.
Be imaginative
The characters are constrained, but not your imagination. You may add names or mention recent purchases to customize messages. If they fit with the tone of your business, emojis may add some humour (and reduce the number of characters) in your message.
Try throwing alluring clues and including a link to your website if you have a lot of material to provide. You may also try out MMS, which enables you to send pictures, PDFs, and audio files.
Even the opt-in keywords you employ are an opportunity to spice things up. Take the case of a gourmet candy firm that offers text subscribers a 20% discount. Asking them to text a generic term like “SUBSCRIBE” will not pique their interest. Instead, use a more brand-specific phrase like “SWEET SAVINGS.”
Remember the CTA
Since this is marketing, you’re hoping the receiver will act. While being subtle, each message should make it apparent what you want the reader to do. Pushy behaviour might result in disengagement. Without exerting pressure, a straightforward statement like “use NEW10 for 10% discount” may convey the message.
Do you keep tabs on CTA results? With SMS Gateway Australia, it’s simple and you may discover a lot about your consumers. You may measure clicks and code usage by including a tracking link.
Start a dialogue
If at all feasible, answer as soon as individuals text you back. Customers are aware that emails won’t always receive a prompt response. However, texting has an air of immediacy, and people detest being ignored.
Actually, that’s fantastic for your brand! Text message marketing can have greater open rates than email campaigns, and text message replies indicate interest. To ensure that consumers are not left waiting, think about setting up automatic answers to go out after office hours.
Don’t hand out the SHAFT to consumers
SMS marketing prohibits the discussion of some subjects. When you text about taboo subjects, phone companies may ban your number and possibly file a lawsuit against your business. This helpful article provides comprehensive information on forbidden content as well as six essential measures for SMS marketing compliance.
Conclusion
Brands have exceptional opportunities to interact with their audience through text marketing. To reach your consumers where they are, remember that more and more people prefer texts to emails for most types of communication. And keep in mind that connections are at the heart of great marketing. You’re well-positioned for bulk SMS marketing success if you send them the material they genuinely want to receive and through the channel they prefer.